The Shriji Mandir in Loi Bazaar in Vrindavan, serves as the center of Nimbarka Sampradaya estabilished by Jagadguru Shri Nimbarkacharya who is considered as the 'Chakra' of Shri Krishn. In the 14th-15th century, Shri Bhata Devacharya writer of Shri Yugal Shatak described the Rasopasna path of Shri Nimbarkacharya in his book "Yugal Shatak", and further Shri Harivyas Devacharya disciple of Shri Bhata Devacharya writer of Shri Mahavani which is considered as the foundation of 'Rasopasna' path. 'Shriji Maharaj' in the 19th and 20th Century was considered as the respected acharya for the entire Nimbarka Sampradaya and currently Shri Shyam Sharan Devacharya is considered as the respected acharya.
In Nimbaraka Sampradaya, Yugal Upasna of Shri Radha Krishn together is considered as the main devotion.
Shriji Mandir is located at Loi Bazar in Shri Vrindavan Dham.